For O Príncipe dos Queijos we create a continuous visual language that turns the shop products into stories rooted in the Azores.
From regional fruit and cheese to wine and seasonal produce, every campaign works to make retail communication more visual, distinctive and memorable.
Everyday retail products are turned into campaign concepts, with a visual direction that lifts them out of the ordinary context.
Products are photographed in dialogue with their origin: volcanic stone, hydrangeas, Pico mountain, the ocean and the farmland of the Azores.
We redesigned and built oprincipedosqueijos.com. A catalogue of Azorean products, cheese board bookings, checkout and an English version.
Continuous content management. Three posts with no paid promotion. Combined Facebook and Instagram numbers.
6 January
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30 March
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9 May
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